Konica Minolta brings print buyers and printers together at Propak India 2019

Konica Minolta Bharat team at Propak 2022 (photograph PSA)

During numerous exhibitions in the recent by, Konica Minolta India has attempted to bring print together buyers and printers using its technology. The company has adopted a unique strategy of promoting samples produced by its customers instead of showcasing its printing solutions. At Propak India 2019, held in Bombay from 22 to 24 October, the company over again exhibited samples produced past its customers who use the MGI Jetvarnish print embellishment engineering, KM1 B2 press, and its gyre-to-curlicue label printing solutions.

"In that location are sure exhibitions throughout the twelvemonth where we simply show samples produced past our customers instead of our machines. Past doing this we give a helping paw to our customers so that they can further develop their business. Our involvement does non end with our customers later we have sold them the hardware. Information technology goes across that," says Vijay Kamat, product manager IP – PP & IP marketing, Konica Minolta Business Solutions India.

Co-ordinate to Kamat, at exhibitions similar Propak, the visitor gets to see the brand owners directly, which helps in developing the market place for its customers. "For a lot of our customers, digital printing is new. Therefore, market development in this segment is different from what they take been doing traditionally," he says.

I of the highlights at the Konica Minolta stand was a sample of a flick on which digital embellishment and foiling had been done using the MGI Jetvarnish technology. Kamat says that no other company has this blazon of technology other than Konica Minolta. The sample displayed at the stand was produced at Konica Minolta's sit-in center in Japan.

When asked if the strategy of promoting its customer samples at exhibitions has worked, Kamat says that the response has been overwhelming.

"Nosotros are very happy with this approach as we have got tremendous response from print buyers. We will proceed with this strategy in the coming futurity too. In fact, we will show only samples in at least 8-9 exhibitions in a year," he says.

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Source: https://packagingsouthasia.com/events/konica-minolta-brings-print-buyers-and-printers-together-at-propak-india-2019/